How to level up your brand’s visuals with premium stock footage

93% of all communication is visual. Our brains are wired to process pictures faster than text, which allows businesses to utilize visuals in a way that makes their content marketing more effective and appealing to their end-customer.

Indeed research has shown that visuals increase written content’s appeal by 80%, while posts with images receive 180% more engagement. When considering the fact that 67% of users judge product image when deciding on a purchase, it comes as no surprise that visuals could make your brand stand out and attract leads.

Images vs videos

Both images and videos facilitate better mnemonic representation with each category having its own unique benefits to attribute. Images, such as photographs, tend to be more attractive due to the fact that people find it easy to relate to them. This is why brands oftentimes use people’s images or pictures of everyday activities because consumers can easily identify the similarity between themselves and the situations depicted in the photos.

Videos on the other hand are more moving photos. They tell a story and are able to capture the viewer’s attention more efficiently. Footage, as it’s more widely used to describe the motion equivalent to photography, has more visual power than an image and, thus, allows for more engaging content creation.

Find premium stock footage — RawFilm

Brands should consider utilizing a combination of photos and videos on their content marketing strategy since both types are able to stimulate customers differently. But since it’s not very sustainable to generate continually ew content, brands utilize stock footage to meet their business marketing demands.

RawFilm is a marketplace of premium stock footage with the highest quality in the industry. Offering 8K, b-roll stock footage shot on RED Camera and available for download in R3D RAW format, RawFilm is the only platform with a hassle-free license and unlimited worldwide use — all of that for the most affordable price in the stock footage industry.

With the option to download free stock footage brands can easily experiment with the quality and variety of their stock library and opt-in at a later stage for a monthly or yearly subscription option. The team is comprised of highly skilled with yearly expertise professionals that have set it as a mission to provide the most exceptional stock footage in the industry.

Check the RawFilm website and browse through their unlimited stock collection library. The variety of options guarantees a perfect match for every brand.