How to build websites that convert

Evi Tsokanaki
3 min readSep 20, 2020

Driving traffic to your site is very different from generating revenue. And however much you increase your SEO that will not guarantee you sales.

Instead, sales have to do with your website’s optimization. This means that if you don’t analyze your homepage you won’t see any increase in conversions.

For this reason, knowing what you can do to boost your website’s conversion is very important if you want your brand to start generating revenue. In this article, I am going to share with you some basic rules you need to remember to turn your traffic into valuable leads.

1. Keep it simple

Certainly, there are many things you will probably want to mention to your new visitors. That is why, there are so many websites that put way too much information on their homepages, such as their products, their contact information, or their awards and affiliates.

However, the best way to make your visitors stay on your site is to make your homepage as easy as possible. Put only the most important information, like an indication of some of the products or services that you offer, and put everything else on different pages. Because overcrowded homepages confuse your visitors and rarely provide conversions.

2. Make it fast

Speed has been linked to bounce rates. If your homepage takes too much time to load this will not only hurt your SEO ranking but also your conversion rate.

People in modern days are impatient and they are not kind towards loading problems or websites that crash.

3. Use high-quality imagery

Visuals can really help your conversion rate. But again overflowing your homepage with images won’t give you the desired outcome. You need to use images sparingly so that you have a good balance between text and visuals.

Also, don’t forget to use images that look professional. Pixelized images can really hurt your website’s conversion as well as your brand since you don’t want to be perceived as unprofessional.

The Conversion Pros

The above-mentioned are essential but at the same time only an indication of how you can optimize your website to give you a better conversion rate. And because this is an important aspect of your website’s performance, it’s probably best to entrust this to a professional.

The Conversions Pros can help you by creating a website that not only is visually appealing to your visitor but also high performing. Their experienced team can build high-converting and unique landing pages for your business as it has done for multiple others as their customer reviews indicate.

Utilizing a variety of tools, their plans incorporate a professional website builder, a dynamic CRM system, and a powerful marketing strategy that can guarantee you continuous growth. So if you want to invest in a professional partner, visit The Conversion Pros website and check their services.

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Evi Tsokanaki

Content Marketing and Blogger with an inherent interest in social media, and personal branding! https://www.linkedin.com/in/evi-tsokanaki/