Connect to Industry Influencers - Tips from Natalie Rose PR

As the pandemic continues to limit retail, companies that operate in the fashion and beauty industries are suffering losses of great length. While offline retail has been severely affected, online customer acquisition fails to compensate.

This is something Sheena from Natalie Rose PR knows all too well. Natalie Rose PR offers public relations services to brands in the fashion, beauty, lifestyle, and interior design genre and she has valuable tips for every designer who is struggling to generate awareness for their brand.

Partnering with Social Media Influencers

Influencer marketing has been extremely profitable for retail across the years. In fact, 70% of teens report that they trust influencers more than celebrities in their endorsements. That is because the rise of video and social media has facilitated the forming of connections. Now customers share experiences with each other in comments, product reviews, and services in their profiles. Furthermore, customers depend on the opinion of their peers to help them identify better offerings.

With 8 out of 10 buying a product after watching a content creator using it, the connection between genuine relations and sales is a powerful tool. This is something that brands try to tap into to get exposure and coverage from influential people in their industry. However, finding and nurturing these relationships can be a hard task.

The team at Natalie Rose PR has an extensive history in increasing brand awareness within the fashion and entertainment communities.

Utilizing Natalie Rose PR Contacts

Natalie Rose PR is able to connect your brand to the most influential editors, stylists, bloggers, influencers, and celebrities in the business and double your brand exposure with their 3-month PR plan. Utilizing a customer-centric approach, the team identifies your company’s goals and builds a customized plan to help you reach them.

Foster Relationships

Natalie Rose PR will identify fans of your brand and nurture relationships with key influencers and their stylists. Additionally, editors will be contacted on a consistent basis to assess editorial opportunities. Pitching will be targeted for the individual needs of each publication’s audience, while Features Editors will be targeted to secure designer profile pieces.

Secure Placements

Natalie Rose PR will introduce the line to editors for editorial and product placement in national magazines, while celebrity placements will be leveraged to receive coverage in all major fashion, entertainment, and gossip publications and websites. This will include red carpet, paparazzi, and social media photos. In addition, relationships will be cultivated to create celebrity endorsement opportunities for the future.

Promote Product Line

Natalie Rose PR will identify influential bloggers to receive complimentary products in exchange for reviews and will proceed to celebrity gifting that will result in marketable photos and social media mentions. Finally, they will work with targeted blogs to receive instant coverage online.

Identifying and reaching industry influencers is invaluable for designers in the fashion and beauty industries, especially during the pandemic where companies are experiencing negative turnovers. But there is a way to establish a strong PR strategy by partnering with industry experts like Natalie Rose PR.