5 Steps to get more followers on TikTok account

Evi Tsokanaki
3 min readJul 23, 2020

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TikTok is a social media platform for young video creators and influencers who share personal stories and challenges with the community while participating in a variety of engaging activities. There are over 800 million monthly active users on TikTok making the investment on this platform worthwhile.

Tiktok does not allow you to scroll through a news feed but rather curates content customized for every individual via it’s For You page. This means that to increase your outreach on the platform you need to have a strong engagement and follower base for you to be suggested to other accounts. But how can you get more followers on your TikTok account? In this article I will guide you through 5 important steps to follow:

1. Utilize hashtags

Just like Instagram, hashtags are also useful on TikTok for discoverability. By using a combination of content-related and general hashtags you can make your videos more easily discoverable on the platform. Here hashtag research can prove highly beneficial as well.

2. Tap on trends

TikTok works best with challenges. Big and small accounts can participate in challenges, helping them challenge’s success, and facilitating engagement. But if a certain challenge doesn’t fit your brand’s message you can always create your own challenge for others to replicate. Creating challenges that are inclusive and easy to execute it’s a great way to get exposure.

3. Post original content at the right time

Original content distributed at the right time is always the right marketing strategy. The platform rewards posts with a lot of engagement and interactions. So the more engaging the content you upload on peak times, the more interactions you will receive, and the more your content is going to be suggested on the platform.

4. Cross-promote

It’s very easy to download your Tiktok videos and repost them on your other platforms. In this way, you can cross-promote your content on various platforms where you can leverage your already strong follower base.

5. Get free followers and free likes

A clever way to get instant exposure is by buying likes and followers. More likes can help your content rank higher on the platform and new followers could provide you with valuable feedback when you are starting out and you are unsure of your content strategy. For instance, InstBlast offers free TikTok likes and free TikTok followers to everyone without any sign-up needed.

Conclusion

Building your follower base on TikTok needs effort and time investment. You need to show to your potential followers your originality and genuine values. Content is being distributed at great amounts so every new creation needs to provide something valuable.

This can be anything from funny to informative but your ultimate goal is to attract users who are genuinely interested in your content. Buying likes and followers can help you in this effort, but only that can not guarantee your growth. So create your content strategy and get ready to interact.

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Evi Tsokanaki
Evi Tsokanaki

Written by Evi Tsokanaki

Content Marketing and Blogger with an inherent interest in social media, and personal branding! https://www.linkedin.com/in/evi-tsokanaki/

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